.Article Views: 15.Ever wondered just how a power engineer ends up running an influencer advertising and marketing system? Jonathan Eg, CEO of Partipost, spills over the herbal tea on The Adrian Show.Trick takeaways:.Why exchanging algorithms led to loneliness (and also a profession pivot).The magic formula: credibility + consistency = influencer success.B2B influencer advertising in Asia: It's happening, yet slowly.AI influencers: Cool, but probably won't change your BFF's Instagram.The settlement concern beleaguering influencer advertising and marketing (as well as how Partipost is handling it).Fun reality: Jonathan's papa eagerly anticipates Mondays. Yes, you read through that right.Profit: The influencer marketing yard is evolving faster than you can easily point out "swipe up." From micro-influencers to artificial intelligence characters, the game is actually altering-- but genuineness still reigns supreme.Therefore, just before you write off that pal with 200 followers as "certainly not significant," don't forget: on the planet of nano-influencers, your bestie might only be the upcoming huge factor.Tune in for more influencer insights and also possibly grab a suggestion or two for your very own Instagram game!